Creating iOS apps begins with understanding the audience, the app's purpose, and the main problem the initial release should address. A solid discovery phase outlines the MVP boundaries, selects suitable architecture, and prevents features that seem impressive in theory but fail to add value in practice.

After laying the groundwork, attention moves to UI behavior, performance, and reliability across different iPhone generations and iOS releases. Uniform navigation, robust state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend services) simplify maintenance and enable growth post-launch on the App Store.